Straight to the Point. In this article, I will briefly describe:
- General overview of creative formats – for clarity.
- Infographic – save it for reference.
- Technical brief – copy and send to your designer.
General overview of Facebook ad creative sizes
News Feed dimensions
- Images: 1080×1350 px (4:5) or 1080×1080 px (1:1)
- Carousel: 1080×1080 px (1:1), 3–10 images
- Video: 15–30 sec, MP4 or MOV
Stories dimensions
- Images: 1080×1920 px (9:16)
- Video: 10–15 sec
- Safe zones: 14% top and bottom (~250 px), 5–10% sides
Reels dimensions
- Images: 1080×1920 px (9:16)
- Video: 15–60 sec
- Safe zones: same as Stories
Facebook Ads size infographic
Technical brief for Facebook Ads designer
Creative dimensions
- 1080×1920 px (9:16, portrait)
- Safe zones: top & bottom 14% (~250 px)
- Safe zones: left/right 5–10% width
- 1080×1350 px (4:5)
- 1080×1080 px (1:1)
Design requirements
- All key elements must be within safe zones
- Text must be clear and legible on mobile devices
- Maintain strong contrast between background and text
- Consistent styling in line with brand identity
Output file formats
- Images: JPG or PNG
- Video: MP4 or MOV
- Video duration: 10–15 sec and 15–60 sec
Additional requests
- Create multiple layout variations for testing
- Ensure text and design elements are easy to update for future edits