Use this marketing brief template to capture every detail you need before launching a campaign. It doubles as a creative brief template – simply share the Google Docs version with your team or clients to keep everyone aligned.
Thundrik Budgetbrow
My name is Thundrik Budgetbrow. I am a dwarf strategist in digital marketing. I understand the value of money no worse than an alchemist knows herbs. I don’t just calculate ROI to three decimal places — I allocate budgets so that not a single coin is wasted on a “very creative but utterly useless” idea. My Excel magic is so powerful that I once rewrote media plans for three campaigns right in the middle of a battle with dragons.
Special skills:
• I build brand architecture while you’re sipping your ale;
• I create templates that update themselves (almost like sorcery);
• I sniff out conversion issues — literally;
• I personalize for any race: elves, humans, orcs (not the ones from russia);
• I analyze competitors with elvish-language-level precision;
• I carve presentations directly into stone, not PowerPoint;
• I forge brand legends as epic as this description;
• I plan media activity based on the moon phase.